Our world constantly encourages us to seek out books, websites, and seminars focused on self-help, get-rich-quick schemes, or anything labeled “for dummies,” and we simply can’t seem to get enough of them.

Billions of dollars are poured into these lofty promises every year, yet the results often fall short of expectations. So, why don’t these methods work as intended?

The crucial reason is that they lack one essential ingredient—they didn’t have a dedicated coach guiding them through the process.